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DIGITAL MEDIA FROM THE INSIDE OUT: My focus is digital content -- production, distribution, collaboration, innovation, creativity. Some posts have appeared across the web (HuffPo, Tribeca's Future of Film, The Wrap, MIPblog, etc.). To receive these posts regularly via email, sign up for my newsletter here.

Entries in predictions (6)

Thursday
Nov102011

• TRACKING TOMORROW'S TELEVISION TODAY

DateThursday, November 10, 2011 at 2:56 PM by AuthorNick DeMartino

I hate the future, don't you? It's always wrong. Nevertheless, at the behest of my friend and colleague Karen Herman at the Academy of Television Arts and Sciences Foundation, I took a stab at prognostication, near-term and longer term, organized around a series of ten questions, including What is a Channel? What is a Screen? What is an Ad? How Do You Watch? Where Do You Watch?, and more... Here are the slides from the talk, which include my cheat-sheet notes. (note: the underlined word on slide 14 is a hyperlink to a YouTube video, namely the wonderful overview of 2011 TV watching stats released in August by the ATAS Interactive Peer Group). 

 

Tomorrow's television today
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